Dubai’s Department of Tourism & Commerce Marketing (Dubai Tourism) recently concluded its participation in the 26th edition of South Asia’s largest travel and tourism exhibition, SATTE 2019.
Bringing together Dubai’s network of industry stakeholders across the public and private sector to share key market insights, SATTE 2019, held in India, offered a valuable platform for partners to strengthen business opportunities and forge new relationships with leading business to business (B2B) and business to consumer (B2C) travel professionals.
With exponential growth in overnight visitors from India, the event offered a clear indication of its continued prominence as one of the emirate’s top source markets, closing the first 11 months of 2018 with a record 1.8 million visitors.
CEO, Dubai Corporation for Tourism and Commerce Marketing (DCTCM), Issam Kazim stated: “Dubai Tourism’s ongoing initiatives across India are testament to our commitment to one of our key source markets, guiding our efforts to continue developing agile strategic programmes that prioritise in-depth analysis of our audience’s travel preferences.
“We are constantly striving to improve our capabilities to further deliver memorable visitor experiences across our core strategic propositions. Our goal in a high-performing market like India is to further build advocacy in both smaller and larger cities, communicating the evolution of the emirate’s product offering in line with the growing appetite for immersive travel experiences,” he added.
Dubai Tourism was supported by partners including Emaar Hospitality Group; La Perle; Atlantis, The Palm; Dubai Parks and Resorts; Jumeirah Group; The Ritz Carlton Dubai International Financial Centre; and Burj Khalifa, among others, to highlight the destination’s ever-growing portfolio of experiences.
Marking the Authority’s first international roadshow of 2019, Dubai Tourism will be represented at key international trade shows over the next 12 months to bolster its presence across its global audiences.