Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism) has entered into a GCC-wide partnership with Gulf Reps, a regional travel consultancy agency.
The partnership will provide Dubai Tourism with access to Gulf Reps’ extensive network of travel industry professionals and media, as it targets increased tourist numbers from the Kingdom of Saudi Arabia, Oman, Bahrain and Kuwait.
CEO, Dubai Tourism, Issam Kazim stated: “Dubai continues to rank among the most popular destinations for holidaymakers from across the GCC. Our partnership with Gulf Reps is part of our ongoing strategy to attract even more visitors from our neighbouring markets to Dubai year on year.
“We aim to target further growth in every potential segment of this important market, from short stay and weekend breaks to longer vacations, especially families who are our key audience and make-up the majority of visitors from the GCC region,” he added.
Under the agreement, Gulf Reps will operate a representative office within the GCC with a specific focus on developing relationships with the region’s tourism market, leading travel trade publications and travel companies.
Overnight visitors from the GCC made up 18 per cent of all tourists to Dubai in 2018, highlighting the region’s position as one of the most important source markets for Dubai.
The collaboration with Gulf Reps will allow Dubai Tourism to maximise its exposure to and relationship with important industry and trade partners across the GCC, giving the emirate even greater visibility in strategic media outlets and travel industry publications, as well as digital media.