Promising visitors unique adventures during their stay in the buzzing city, Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism) is gearing up for the launch of a number of initiatives to deliver end-to-end ‘Only in Dubai’ experiences.
A key pillar of Dubai’s Tourism Vision 2022-2025, the ‘Only in Dubai’ initiatives will provide authentic and world-class end-to-end destination experiences across a number travel touchpoints that are tailored to relevant segments of tourists.
CEO, Dubai Corporation for Tourism and Commerce Marketing (DCTCM), Isssam Kazim explained: “While our world-class propositions and experiences showcase the diversity of the destination offerings and provide segment-based preferences for tourists, we are working closely with our partners and stakeholders to curate, create and deliver personalised end-to-end experiences. This means that visitors will be able to enjoy memorable moments at every step of their journey, which starts from the time they start planning their trip to Dubai and even after they leave Dubai.”
Kazim continued: “By providing ‘Only in Dubai’ experiences, tourists are bound to leave the city in a happy frame of mind, carrying with them many memorable moments that will only make them want to come back or spread the word about Dubai’s delightful offerings among families and friends.”
Dubai Tourism will carefully design these end-to-end ‘Only in Dubai’ experiences with assistance from the emirate’s responsive ecosystem, making way for strategic collaborations with partners and stakeholders for specialised programmes, activations and authentic experiences.