Dukes Dubai to benefit from Preferred Hotels & Resorts expertise following partnership

Dukes Dubai

Seven Tides Hospitality and Preferred Hotels & Resorts (a global provider of sales, marketing and distribution services to independent luxury hotels) have joined forces, and following this partnership, Dukes Dubai will now be showcased through Preferred’s online booking platform.

Dukes Dubai will benefit from access to Preferred Hotels & Resorts’ innovative sales and marketing expertise as well as a network of sales professionals located in 35 offices spanning the globe.

Managing director, Dukes Collection, Debrah Dhugga declared: “Our new partnership with Preferred Hotels & Resorts is further endorsement of the huge potential of Dukes Dubai as we count down to our launch later this year. The Middle East market is fast becoming a strong financial contributor to the company’s overall growth and the addition of Dukes Dubai to their portfolio is a win-win situation for both parties, with Preferred Hotels & Resorts generating more than $1 billion in revenues for its 650 plus partners in 2015, a notable increase of 15 per cent on 2014 figures.”

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Executive vice president, Preferred Hotels & Resorts, Saurabh Rai also remarked on the new partnership with Seven Tides: “Bringing Dukes Dubai into the Preferred family ahead of its opening and allowing us to play such a strategic marketing role, speaks volumes for the strength of our brand, both globally and regionally. We are certainly looking forward to a rewarding partnership with Dukes Dubai.”

Meanwhile, CEO, Seven Tides, Abdulla Bin Sulayem added: “Preferred has a proven track record, marketing a diverse range of independent hotels, brought together under five distinct collections. We felt that Preferred understood our brand, its values and its aspirations and would make an ideal partner to reach out to our mix of discerning corporate and leisure guests, realising the potential of our unique British hospitality brand.”

The high-end Dukes Dubai will be home to 279 guestrooms including 64 stylish suites and the women-only Duchess Floor plus 227 fully furnished hotel apartments. Facilities will include six distinctive dining experiences, a private beach club and spa and more.