Dusit International has inked a long-term lease agreement with I Am Chinatown Co., to develop and operate ASAI Bangkok Chinatown.
Located in the heart of the capital’s Chinatown district, ASAI Bangkok Chinatown will represent the debut property under ASAI Hotels, Dusit’s new affordable lifestyle brand for millennial-minded travellers. The hotel will stand in a prime location adjacent to Yaowarat Road – one of the world’s most renowned street food destinations.
The property is anticipated to open its doors for business early next year, comprising 224 thoughtfully compact rooms (ranging from 18-22m2) with a contemporary, Thai and Chinese inspired design. Facilities will include a large communal space, comfortable and efficient workspace, a fitness centre, a bar highlighting craft beers and creative cocktails, and a pop-up restaurant concept featuring a seasonal farm-driven menu, curated in collaboration with Paolo Vitaletti and Jarrett Wrisley of Appia, Peppina and Soul Food Mahanakorn restaurants in Bangkok.
Dedicated to sustainable agriculture, the hotel has partnered with Akha Ama, a socially empowered enterprise growing coffee in northern Thailand, to source 100 per cent Arabica beans from the project.
“Our investment in ASAI Bangkok Chinatown highlights our commitment to providing broadened experiences for our customers across the lodging spectrum and delivering sustainable, enduring value for all our stakeholders,” group CEO, Dusit International, Suphajee Suthumpun shared. “With its strong community focus and strategic location in one of Bangkok’s most vibrant neighbourhoods, the hotel is perfectly positioned to capture the attention of millennial-minded travellers, establish our presence in the affordable lifestyle market, and prepare the ASAI brand for further expansion within the city and throughout Southeast Asia.”
Alongside ASAI Bangkok Chinatown, five more properties are already confirmed. These include three ASAI Hotels in Cebu, Philippines (in Mactan, Oslob and IT Park); one hotel in Yangon, Myanmar (in the historic Yankin Township); and a second hotel in Bangkok (in the stylish Sathorn district). These properties are expected to open from mid-2020 onwards.