With the arrival of the peak summer season, Eid Al Fitr and the closing of schools in the UAE, Dubai International (DXB) is readying itself for almost two million passengers who are expected to arrive to the emirate over two coming weekends from June 30 until July 7.
In light of this, the airport has announced an enticing line-up of activities and deals spanning food, relaxation and retail therapy, as part of its Hangout@DXB campaign, which aims to encourage departing passengers to get to the airport early.
Introduced last year, HangOut@DXB will bring forth special giveaways, promotions, musical performances, sports screenings as well as various other incentives such as a quiz on DXB and a series of interactive contests.
Senior vice president of communications and reputation, Dubai Airports, Anita Mehra commented: “Nearly a quarter of a million passengers will be passing through our facility every day during the two weekends. While we are very happy with the on-going growth in traffic, we want to make sure that our customers can make the most of the wide range of food, spa and relaxation, shopping choices available at DXB, and have a comfortable and memorable start to their vacation. As such our campaign is focused on maintaining service quality at the airport and the overall experience of our customers at DXB.”
Dubai Airports, in collaboration with airlines and other partners at DXB, is again introducing a number of measures, including a public awareness campaign and the deployment of additional resources across the airport, to streamline and ease passenger flow through the facility.
Mehra continued: “While the additional staff deployed at touch points across the airport will guide and help passengers through the facility, the Hangout@DXB campaign will reach out to them, keep them informed with daily updates and summer travel tips to plan ahead and make their journey easier, while also engaging and exciting them with fun activities and surprises.”