On a mission to broaden its reach in the region and enhance the customer experience, Saudi-based Eirad International Tours and Travels has inked an updated technology agreement with Sabre Corporation.
The renewed agreement will provide Eirad International Tours and Travels with continued access to Sabre’s innovative technology, such as Sabre Red 360 and the latest mobile, data analytics, personalisation and automation capabilities.
Deputy general manager, Eirad International Tours and Travels, Bandar Saad AlMalki commented: “We need a technology partner that is aware of the market development and can lead us through the many transformations happening in the travel industry. Sabre’s leadership in latest technologies such as mobile, personalisation and data, as well as its rich global content, will play a critical role in helping us evolve to match the market requirements and improve our customers’ experiences.”
Sabre has partnered with a number of leading travel companies in Saudi Arabia in order to offer them insight on the latest market trends, as well as game-changing technology and solutions.
Vice president, Sabre Travel Network Middle East, Abdul-Razzaq Iyer elaborated: “Saudi Arabia is a dynamic market with a great potential that requires customized solutions to meet the unique requirements of its travellers. We are proud that Eirad International Tours and Travels recognises the value our technology brings and the dedication and knowledge of our team. We are committed to helping the company to scale and expand its business and to meet the high expectations of the tech-savvy Saudi traveller.”