Elaf Group to embark on roadshow initiative to promote KSA’s offering

On a mission to further bolster the KSA’s ever-blossoming tourism sector, Elaf Group of Companies is due to launch a series of strategic marketing tours, which will be stopping in Egypt, Turkey, Morocco, Indonesia, Tunis in Tunisia and UK throughout October.

During these informative roadshows, Elaf Group will shed light on its brand new packages for travellers who wish to visit the kingdom. The group will also inform on and promote popular local tourist attractions.

Adding to this, the tours will specifically hone in on religious tourism due to the continuous rise in numbers of pilgrims to Saudi Arabia. According to industry experts, the number of religious tourists visiting the KSA will jump from 17.5 million in 2014 to between 25 and 30 million in 2025.

IBTM China 2019

These statistics have prompted the government to make heavy infrastructure investments to meet the expected demand growth, some of which include the construction of the Makkah metro, the expansion of Prince Mohammad bin Abdulaziz Airport in Madinah and the development of more luxury hotels, especially in Makkah and Madinah.

Commenting on this was group president, Elaf Group, Ziyad Bin Mahfouz: “The economic benefits of growing religious tourism are immense. Local reports show its contribution to the non-oil sector of the Kingdom’s gross domestic product will increase from 5.4 per cent to 5.7 per cent by 2020. This significant share demonstrates that religious tourism plays a crucial role in Saudi Arabia’s steady economic development.

“As a key local industry player, we at Elaf Group have long recognized the socio-economic value of promoting and further developing the entire domestic tourism industry.  It is within this view that we are launching our marketing tours, along with our new packages, to various countries this year. We are committed to furthering the industry as part of our objective of supporting government growth and development initiatives,” he concluded.