Emaar Hospitality Group launches rigorous sustainability campaign

Emaar Hospitality Group

Emaar Hospitality Group has introduced a comprehensive sustainability campaign, The Pearl Pledge, in a bid to conserve water and marine resources.

With active engagement across all stakeholder groups, The Pearl Pledge aims to promote the awareness of protecting and conserving the oceans, and to strengthen the adoption of sustainable water, energy and resource management practices across all the hotels, serviced residences, restaurants and leisure attractions of Emaar Hospitality Group.

CEO, Emaar Hospitality Group, Olivier Harnisch disclosed: “As the Official Hotel & Hospitality Partner of Expo 2020 Dubai, we are committed to upholding the values that make the global event relevant to the whole of humanity. With sustainability as one of the sub-themes of Expo 2020 Dubai, the launch of The Pearl Pledge aligns all our operations in line with its spirit.”

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Over the years, Emaar Hospitality Group has continuously rolled out green initiatives to manage and optimise water, energy and resource use efficiency. The Pearl Pledge takes the group’s focus on going green to the next level by fostering the participation of guests, staff and partners in promoting sustainable water use and strengthening awareness on the need to conserve our ocean and marine resources.

To preserve and protect the natural environment, Emaar Hospitality Group has partnered with the recently rebranded environmental conservation organisation, Emirates Nature-WWF, to deliver a series of initiatives that will engage both employees and guests to understand how small changes can make a big difference.

At the launch of The Pearl Pledge, Emaar Hospitality Group also announced its partnership with Dubai Sustainable Tourism (DST) to introduce DST’s ‘Hospitality Industry Board Game,’ developed in partnership with Emirates Nature-WWF, for all staff members. The game will help employees to measure their consumption baseline, understand which areas of the hotel have significant water and electricity consumption and how to save money while reducing consumption of water, energy and other resources.

Emaar Hospitality Group will engage with the green goals outlined by UAE Vision 2021, the UAE Green Growth Strategy, the Dubai Plan 2021, and the Dubai Demand Side Management Strategy, and adopt best practices outlined by Emirates Nature-WWF.

The immediate goals are to decrease water consumption across its hotels by 30 per cent and decrease energy consumption by 25 per cent, both by 2021. The group further strives to cut down the amount of waste through the ‘4R’ approach – refusing, reducing, reusing and recycling.

“Every member of the Emaar Hospitality Group will be duty-bound to The Pearl Pledge with a clear communication framework, cultural integration best practices and the formation of on-the-ground and operational steering teams currently being set in place. Within a year, we aim to achieve significant operational cost savings through water, waste and energy management,” Harnisch concluded.

Emaar Hospitality Group aims to cut down on water consumption across its hotels through an effective towel/linen programme and the introduction of new technologies. Energy use will be managed by replacing all incandescent bulbs with LEDs and incorporating the use of electric cars and solar energy. The waste reduction programme envisages diverting 75 per cent of waste from landfill through a successful waste-reduction plan. Many hotels under the group have already implemented the Winnow system to measure and manage food waste.

Planned sustainability best practices at the Group’s hotels include decreasing the number of plastic bottles and the amount of paper printed, and successfully segregating waste into plastics, aluminium and metals, paper and cardboard, and organic material. The group will adopt a responsible procurement programme that covers the use of eco-friendly paper and biodegradable disposables while limiting the use of straws. All members of staff will be trained to manage energy, water and waste consumption baselines.