Emaar Hospitality Group has strategically joined forces with Claviger, a sales representation group, to stimulate the sales of hotel rooms across the GCC.
The new agreement entails the promotion of hotels under the premium luxury brand Address Hotels + Resorts and the upscale lifestyle Vida Hotels and Resorts, as well as Armani Hotel Dubai.
Claviger will make use of its in-market presence across the GCC region to promote the hotels, particularly focusing on families and corporate guests. The sales representation group will shed light on the stellar features and amenities offered at Emaar Hospitality Group’s Dubai properties to high net worth individuals and corporate houses, while also embarking on roadshows, customer events and trade shows.
Chief operating officer, Emaar Hospitality Group, Chris Newman declared: “Our hotels, all located in central locations in Dubai in close proximity to the most popular tourist attractions, are already popular among guests from across the GCC region. Through our new sales representation agreement, we are further highlighting the value-add that our hotels offer to newer audiences through Claviger’s dedicated network. As Dubai readies to welcome tourists from across the world this summer, the new partnership will contribute to added occupancy levels covering both leisure and business travellers.”
Also commenting was founder and CEO, Claviger, Ahmed Baki: “At Claviger, we believe in the exceptional value addition that we can provide to our partners through our expertise, in-market presence and wide network. Address Hotels + Resorts, Vida Hotels and Resorts and Armani Hotel Dubai are three popular brands with clear industry niches that we will highlight to prospective guests. Our in-depth research of the market, customer preferences and travel trends enable us to drive guest traffic that will support Emaar Hospitality Group in welcoming more guests in the coming months.”