Emirates Airline and Boeing join forces for ‘View from Above’

Emirates Airline and Boeing have teamed up to sponsor ‘View from Above’, one of the largest aerial filming projects ever conducted using drones.

Filming was conducted in 18 destinations on five continents including Emirates Airline’s hub in Dubai and Boeing Commercial Airplanes’ home, Seattle. Footage for Dubai was provided by Dubai Film.

Divisional senior vice president, corporate communications, marketing and brand, Emirates Airline, Boutros Boutros said: “The beautifully crafted films produced for this project not only feature destinations within our network in a stunning new light, but also utilise innovative technologies in creative ways to produce dramatic footage. Our aim is to always connect with our audiences around the world, and we hope that people are inspired by these unique films.”

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Meanwhile, vice president, global brand marketing, Boeing Commercial Airplanes, Jerry Verghese said: “Partnering with Emirates for this project was a tremendously exciting venture. The combination of technology, art and innovation to bring about these fabulous vignettes of Emirates’ destinations around the world is remarkable. We are proud that the Boeing 777 is an integral part of Emirates’ fleet taking people to all these amazing destinations.”

The aerial capabilities of the drones meant the project team could produce previously unseen aerial imagery and perspectives with great precision and accuracy, even when operating in tighter spaces: in destinations such as Vietnam where drones grazed rice fields, Norway in between mountain crevices, and over lily pads in the Seychelles, among many others.

The drones were also able to reach locations that would have been challenging with traditional helicopter and fixed wing aerials, such as deep caves and beneath jungle foliage. For example in Japan, drones were used to film in between the branches of cherry blossom trees and hover closely over steep waterfalls. In Rio, drones were able to vertically float above Maracanã Stadium producing a brand new take on the iconic football arena.

Over 13 qualified drone pilots from around the world worked on the filming project, which was produced and directed by MOFILM.