Emirates Airline announces new strategic alliance with Trip.com

Emirates Airline

Emirates Airline has inked a Memorandum of Understanding (MoU) with Trip.com Group, a leading one-stop travel service provider.

The agreement marks the start of a strategic cooperation between Emirates Airline and Trip.com Group, which will see the airline expand outreach in the Chinese market.

The mutual cooperation includes joint marketing promotions and other marketing initiatives to boost Emirates Airline’s sales via Trip.com Group’s online platforms. In the future, collaborations aimed at providing customised products to suit members of both loyalty programmes will be explored and the partnership will potentially pave the way for joint initiatives on technical aspects, big data analysis and marketing strategy development.

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Emirates Airline will further explore the Chinese market’s potential by leveraging the strong and extensive user network of Trip.com Group, and plans to expand customer reach and penetration in the market through exclusive fares and tailor-made products for the customer base of Trip.com Group.

In the next phase of the strategic cooperation, Trip.com Group and Emirates Airline will explore joint initiatives to provide members of their loyalty programmes customised and exclusive offers.

Concurrently, the online travel agency can look forward to leveraging and benefiting from Emirates Airline’s world-leading brand awareness, outstanding in-flight offerings and extensive global network to support its globalisation strategy and usher in more diversified outbound travel solutions to meet the burgeoning market demand. With customers increasingly seeking personalised travel experiences, the move will help Trip.com Group provide a unique and diversified range of products, as well as choice, to its customer base.

On the MoU, senior vice president, commercial operations – Far East, Emirates Airline, Orhan Abbas stated: “China is a very important market for Emirates and we are pleased to establish a strategic partnership with Trip.com Group to help us deliver on our growth strategy. This is an exciting time for Emirates, as we enter into a new phase in our operations in China, having enjoyed 15 successful years of serving mainland China.

“We aim to build on our achievements over the years and embark on a robust strategy aimed at boosting sales further. We plan to enter a new growth trajectory, and in Trip.com Group, we have found the right strategic partner to collaborate with and achieve our goals,” he concluded.

Vice president, Trip.com Group, Tan Yudong added:  “The partnership with Emirates will enable users of the platform to have more choice with access to more airline options when booking international travel, more destinations to choose from, and flight options that provide seamless connectivity for their travel plans. Thanks to Emirates’ extensive global network, Trip.com Group customers can enjoy the industry-leading services and facilities aboard its flagship A380 and Boeing 777 aircraft, allowing better travel experiences for Chinese outbound tourists.”