Emirates Airline forms strategic alliance with Huawei

Emirates Airline

Emirates Airline has joined forces with Huawei to promote its app to Huawei phone users and build a more convenient and rewarding experience for passengers as travel demand recovers following the pandemic.

Since January 2020, Emirates passengers have been downloading the Emirates app (Android version) from AppGallery and benefiting from its various functions. The recent enhanced collaboration between the two parties extends the shared platform to include SmartCard Integration, providing a quick booking option for Emirates app users in the Chinese mainland and the UAE, as well as the ability to easily access their travel and flight information.

Emirates Airline-themed wallpapers, icons and fonts will also be created for travel enthusiasts to download and inspire their next travel plans and to customise their mobile experience.

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A spokesperson from Emirates Airline shared: “It’s our pleasure to build a collaboration with Huawei in order to provide the best possible customer experience, not only onboard and on the ground, but also online. Considering Huawei’s strong market position in the Chinese mainland and the UAE, we are proud to collaborate with them on promoting our app. The engaging tools that are available on the Huawei AppGallery can help us create closer bonds and experiences with more customers, especially in China, which is a significant market for us. The next phase of our collaboration will roll out soon and is aimed at benefitting passengers at every step of their journey, from trip planning to arriving at their destination.”

The Dubai-based airline and Huawei are planning to expand the features available to the airline’s customers by integrating the Emirates app with the Huawei Wallet platform. The new features will enable Skywards members to store membership details and loyalty points, in addition to boarding passes and vouchers in the Huawei Wallet. Adding to this, Emirates Airline customers will soon be able to enter any of its worldwide lounges by simply tapping their Huawei device at the door.

Looking ahead, the collaboration may also extend to include payment options and rewarding experiences, allowing easy redemptions of Skywards Miles and the ability to earn Huawei points. Users can earn rewards points from designated banks in the UAE, to be used for the purchase of flight tickets or Huawei phones and accessories, while the shared platform will allow redemptions with car rental companies, telecommunication providers and airport taxi partners.

Director Middle East and Africa partnerships and eco-development, Huawei Consumer Business Group, Lu Geng said: “Innovation is part of our DNA and in Emirates we have found a like-minded partner whose desire and ability to continuously be at the forefront is integrated into their culture. In this era, where consumer behaviours have changed as we emerge from the pandemic, people rely more than ever on their smartphones to make decisions, including travel-related ones. This encouraging collaboration paves the way for us to explore future solutions and bringing even more inspiration to travellers and making their travel more convenient and rewarding.”