Emirates Airline has renewed its partnership with Formula 1 until the end of 2022.
As part of the renewed agreement, the airline will see an expanded branding and consumer activation presence at over 15 races on the FIA Formula One World Championship calendar across Europe, Asia, Australia, North America and South America.
Emirates Airline was the Title Sponsor of the recent Grand Prix in Barcelona and will claim the same title for the German Grand Prix in Hockenheim from July 20-22.
“There’s an excellent fit between Emirates and Formula 1, from the global extent of our destination network and the cities in which races take place, to the focus on innovation and technology that underpins the sport and our approach to the development of products and services for our customers,” remarked executive vice president and chief commercial officer, Emirates Airline, Thierry Antinori. “Formula 1’s global appeal also provides us with an opportunity to share in the passion of the millions of fans who follow the sport, many of whom are our customers.”
As a Global Partner of Formula 1, Emirates Airline will have extensive trackside branding at the races, hospitality for guests at the Paddock Club, interactive fan engagement activities at F1 Fan Zones and F1 Fan Festivals at selected races, as well as Supercar Hot Laps at eight races and branding across digital media assets for the next five years. The carrier will also offer its Skywards members the opportunity to use their miles to bid for exclusive VIP experiences at the various races.
Managing director, commercial operations, Formula 1, Sean Bratches said: “We are delighted to renew our long-term global partnership with Emirates, a loyal friend and supporter of our sport since 2013. We have embarked on a new and innovative chapter in the history of Formula, and we are happy to share the journey and the excitement with such a renowned and leading brand as Emirates.”