Emirates Airline has concluded the installation of Expo 2020 Dubai livery on 40 of its aircraft.
Chairman and chief executive, Emirates Airline and Group, HH Sheikh Ahmed bin Saeed Al Maktoum declared: “As we begin to gear up for Expo 2020 Dubai, we are proactively tapping into the power of Emirates Airline’s network to spread awareness and capture the world’s attention around the themes of this global event with our mobility, opportunity and sustainability liveries.”
He continued: “Connectivity is the lynchpin that brings together new ideas, fosters global dialogue, and helps us navigate through change. Emirates will play a key role in opening up opportunities for visitors to experience this truly global event, as it offers non-stop flights to Dubai from many of the Expo participating countries.”
The source of inspiration for the Expo 2020 Dubai decals was the event’s logo, based on a 4,000-year-old ring excavated at an archaeological site in Dubai. The aircraft decals are comprised of circles and hoops encircling a ring, in three distinct colours reflecting the sub-themes of Expo 2020 Dubai: amber tinged orange for ‘Opportunity’; emerald green for ‘Sustainability’; and cerulean blue for ‘Mobility’. The Expo 2020 Dubai decals will remain on the 40 aircraft until April 2021.
In addition to the Expo themed liveries, the airline continues to promote the global event through its in-flight entertainment system, ice, with podcasts, interviews, as well as a dedicated Expo 2020 Dubai channel to engage its passengers and provide an immersive experience into the event.