Emirates Airline has announced it has renewed its support to jointly promote tourism in Mauritius and the Seychelles by extending the individual global marketing agreements (MoUs) with the tourism boards of the two countries.
The MoUs were signed by senior vice president, commercial operations for Africa, Emirates Airline, Orhan Abbas; Chairman, Mauritius Tourism Promotion Authority (MTPA), Arnaud Martin; director and CEO, Mauritius Tourism Promotion Authority, Kevin Ramkaloan; and CEO, Seychelles Tourism Board, Sherin Naiken in the presence of Minister of Tourism and Culture of the Seychelles, Alain St. Ange and executive vice president and chief commercial officer, Emirates Airline, Thierry Antinori. The signing took place on the sidelines of the Arabian Travel Market 2016.
“Mauritius and Seychelles are very important destinations to Emirates and this explains why we are renewing our commitment to promote the islands’ attractions around our global network. In 2015/16 financial year, Emirates carried over 500,000 passengers from and to Mauritius and Seychelles,” said Abbas.
“We will develop a series of joint activities together with the tourism boards of Seychelles and Mauritius aiming to increase the visibility of the destinations with our clients. We truly believe that this partnership is beneficial to both parties and are confident that positive results will be seen in the short term.” he added.
“I am delighted to be the signatory of the new agreement between the MTPA and Emirates Airline. This would enable us to capture a bigger share of existing markets and conquer new markets. Our partnership with Emirates is invaluable and contributes several points to the Mauritian GDP. Emirates contribution towards the advancement of our tourism industry is undeniable and their commitment with the two daily A380 to the island is total. We look forward to an even stronger and more dynamic relationship with Emirates for our mutual benefit. We welcome Emirates decision to commit additional capacity to our island throughout our low season. Choosing the right partner is core to our business strategy.” stated Martin.
“I am pleased to be signing this MoU with our loyal and much valued partner Emirates airline which will serve to foster and further the excellent spirit of collaboration that already exists between us,” Naiken enhused.
The agreement will see marketing activities such as attendance of tourism trade shows and fairs, trade familiarisation trips, product presentations and workshops, amongst others, be undertaken to achieve the parties’ objectives.
In 2015, over 1.4 million tourists visited Mauritius and Seychelles; the destinations’ main markets being France, Reunion, United Kingdom, South Africa, China, Germany, Italy, UAE, the UK, Russian Federation, Switzerland and India.