Emirates Palace to focus on personalised luxury in 2018

Emirates Palace


Emirates Palace’s participation at the 2018 Arabian Travel Market (ATM) has kicked off on a positive note, led by general manager, Martin Cramer.

The property has enjoyed a profitable Q1 this year and is ready to share all with exhibition visitors and partners.

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Cramer stated: “ATM is the most important event in the hospitality industry and we are very excited to participate in the exhibition.
“We look forward to strengthening our existing relationships, introducing new players and discussing with our partners in the Arabian Travel Market about offerings and products that can help increase visitor numbers during the summer months,” he added.

With the luxury tourism industry undergoing constant evolution, Cramer stressed the importance of genuinity and emotional connections, in addition to opulence and splendour experiences, as noticeable shifts occur in the UAE market.

Emirates Palace aims to deliver distinct authenticity that centres on individuality and personalised experiences by creating more offers for guests, from innovative dining concepts to the showcasing of world-class sporting events and authentic cultural attractions complimented by the signature Kempinski Group essence.

Working closely with its partners, such as the Department of Culture and Tourism Abu Dhabi and Etihad Airlines, Emirates Palace maximises all opportunities to sustain luxurious services to provide guests with a unique experience during their stay, while maintaining a rate that can attract new as well as returning guests who continue to show their interest and loyalty to the hotel.

Cramer further noted: “My team and I are re-thinking our business model by watching trends and acknowledging them which is the key to longevity. After all, hospitality is the business of offering experiences, and if hotels do not provide guests with the experiences they want, they will logically go somewhere that will.”