Emirates Skywards launches special initiative for members

Emirates Skywards

Emirates Airline’s award-winning loyalty programme, Emirates Skywards, has announced that members can now earn 25 per cent bonus Tier Miles, not just Skywards Miles, on everyday spends online and at retail outlets spanning the UAE.

Tier Miles are normally linked to miles flown and determine tier status (Blue, Silver, Gold and Platinum), but by earning Tier Miles on everyday spends, even without flying, members can now climb the ranks quicker, unlock more travel benefits and enjoy better comforts when Emirates Airline resumes flights.

Silver, Gold and Platinum members now have many more ways to retain their status after Emirates Skywards relaxed its policies even further. From May 1, members with a tier review date prior to April 1, 2021, will retain their current status for a further 12 months with just 70 per cent of the usual travel criteria.

IMEX Frankfurt 2020

When online shopping, all members have to do to earn Tier Miles is use their Emirates Skywards co-branded credit cards and apps: Skywards Everyday and Namshi, from the online fashion retailer. The co-branded credit cards include those from Abu Dhabi Islamic Bank, Citi UAE, Emirates Islamic, Emirates NBD, Dubai Islamic Bank and RAKBANK. With the Skywards Everyday app, members can earn Skywards Miles at their preferred retail, entertainment and dining outlets across the UAE.

Divisional senior vice president, Emirates Skywards, Dr Nejib Ben Khedher explained: “Extraordinary times call for mature and responsible measures. Right through these unprecedented times, we’ve kept listening to our members’ feedback. We’ve made it easy and simple for our UAE-based members to earn Skywards Miles and Tier Miles, retain or upgrade their tier status, and get ready to travel in extra comfort when Emirates resumes services. We understand our members’ sentiment, and we will continue to introduce benefits that they truly value. This initiative is not just an Emirates Skywards first, but a bold move and a novel airline loyalty concept for the region.”

Members gain one bonus Tier Mile for every four Skywards Miles they earn until July 31, 2020, and have the opportunity to earn up to 25,000 Tier Miles.