Etihad Airways and DCT Abu Dhabi release 3D projection mapping of Abu Dhabi in KSA cinemas

Etihad Airways

Etihad Airways has partnered with the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) to take Jeddah’s residents on an immersive tour of Abu Dhabi across VOX Cinemas using 3D projection mapping.

This project marks the first utilisation of technology to promote a destination in the Kingdom of Saudi Arabia, and the wider Middle East region. This month, projection mapping will turn VOX Cinemas into a theatrical stage to provide viewers with a simulated first-person experience of what it’s like flying with Etihad Airways to Abu Dhabi.

“Abu Dhabi is a dynamic capital with a wealth of exciting opportunities to offer every type of traveller,” vice president marketing, Etihad Airways, Tim Burnell enthused. “We are delighted that today’s technology can showcase what our airline and capital have to offer by bringing the experience to them, making them feel like they are actually here.”


Viewers will board an Etihad Airways aircraft and walk around the business cabin before being transported to world-famous leisure attractions, including Ferrari World Abu Dhabi, Yas Waterworld and to Warner Bros. World Abu Dhabi, where famous cartoon and comic characters such as Bugs Bunny and Batman will interact with the audience. The journey then continues to a mangrove forest, followed by miles of beautiful white sand beaches and a live cooking demonstration, before closing on Abu Dhabi’s rich skyline.