Etihad Airways has inked a Memorandum of Understanding (MoU) with the Ministry of Community Development to launch the Etihad Senior Emiratis Basma Programme.
The programme offers UAE nationals over the age of 60 exclusive benefits when flying with the carrier.
Further to this, Etihad Airways has signed an agreement with Abu Dhabi Airports to provide Basma members with a range of added benefits from the capital’s airport.
The unique programme of benefits includes immediate upgrade to Etihad Guest Silver status and tailored airport offers.
This initiative enhances the quality of future life and enriches social communication for senior Emiratis. The national policy for senior citizens of the UAE is based on partnerships with key entities offering services to this community and providing them with innovative channels of sustainable collaboration.
CEO, Etihad Aviation Group, Tony Douglas spoke on the programme: “Following in the footsteps of our country’s great leadership, Etihad Airways truly values the contribution of the UAE’s senior citizens to our society. It is a great privilege for Etihad to give back to this community with an exclusive and tailored package of benefits. It is with great pride that Etihad is the first airline in the region to offer such benefits, which will be expanded over the coming years.”
Users of the Etihad Senior Emiratis Basma Card will be able to instantly access Silver status with Etihad Guest, the airline’s award-winning loyalty programme. Further benefits include discounts on Etihad Airways flights, when booked through Etihad Airways retail offices.
Members will also receive 25 per cent bonus Guest Miles, discounts on upgrades using miles at the airport, alongside priority check-in at Abu Dhabi International Airport. They will also be entitled to an additional baggage allowance, depending on the class of travel.
“Abu Dhabi Airports is eager to collaborate with our key partner, Etihad Airways, on producing tailored and creative offers that will further enhance our customer experience across our services,” CEO, Abu Dhabi Airports, Bryan Thompson remarked. “Through this programme, the national carrier and the capital’s airport are ensuring we are delivering a product that will create a memorable experience to one of our most cherished and appreciated travellers.”
Guests within the programme will also be offered a 10 per cent discount at Abu Dhabi Duty Free, as well as courtesy three-day airport parking at Abu Dhabi International Airport. In addition, these members can take advantage of an upgraded travel experience including entry to the airport’s Al Reem Lounge, where guests can enjoy complimentary food and beverages and an exclusive space to relax prior to travelling.