Etihad Airways goes live on Travelport’s Rich Content and Branding product

Etihad Airways has officially gone live on Travelport’s Rich Content and Branding product, with Etihad Airways’ Fare Choices structure fully enabled to search, sell and book through Travelport’s Smartpoint platform.

This forms part of the airline’s recent move to allow customers to further tailor and customise their travel experience through the Fare Choices offering.

Travelport’s Rich Content & Branding product grants airlines the opportunity to display their full range of services and provides accurate comparisons to travel agents and their customers, whether for airport or on-board services through the use of clear imagery and descriptions.

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Chief commercial officer, Etihad Airways, Peter Baumgartner commented: “We are fully committed to supporting travel agents in promoting and tailoring our products to meet the needs of our guests. In collaboration with our partner, Travelport, we are delighted to provide travel agents and our guests with a greater understanding and transparency of our products in line with the values we stand for.

“At Etihad Airways, it’s all about providing guests and trade partners with the greatest levels of choice and innovative products that differentiate ourselves from our competitors.”

Also remarking on the development was senior director air commerce, Middle East & North Africa, Travelport, Will Owen Hughes: “We are thrilled about the role of our technology in supporting Etihad’s business objectives to the travel agent and traveller community. Rich Content and Branding is meeting the needs of stakeholders across the travel industry; the airlines’ need for differentiation and agents’ and consumers’ need for comparison and transparency.”