Etihad Airways marks official opening of highly anticipated Louvre Abu Dhabi

Etihad Airways

Etihad Airways celebrated the official public inauguration of the Louvre Abu Dhabi with a low-level fly-by, conducted by an Airbus A380 aircraft.

The display aircraft carried Louvre Abu Dhabi’s official logo on each of its four engines, to promote the opening of the institution.

Etihad Airways captured a series of stunning images from the fly-by, and commissioned a short video directed by up-and-coming Emirati director, Ahmed Abdulqader, shot from the flight deck of the aircraft and from within Louvre Abu Dhabi.

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CEO, Etihad Airways, Peter Baumgartner spoke on the momentous occasion: “Echoing the sentiments from the signing of our landmark partnership agreement with Louvre Abu Dhabi last month, Etihad Airways is today honoured to play its part in the inauguration of this hugely important universal institution.

“Abu Dhabi can now proudly take its place among the world’s foremost cultural destinations, and we, as the UAE’s national airline, are poised to play our part in bringing millions of guests to our home to experience this modern wonder of art and humanity first-hand.”

Etihad Airways is the Louvre Abu Dhabi’s official airline partner, having signed the first exclusive platinum partnership in October.

As a platinum partner, Etihad Airways will work closely with Louvre Abu Dhabi on areas of brand partnership, marketing, social media, public and media relations, events and exhibitions, cultural exchanges, cargo support, inflight programming, and travel trade support. Etihad Airways’ destination management company, Hala, will collaborate with the museum on bespoke tour packages in Abu Dhabi.

To complement the opening of Louvre Abu Dhabi, Etihad Holidays, the airline’s holiday division, is launching a set of all-inclusive destination packages which showcase the many varied attractions of Abu Dhabi and which feature the museum prominently.