Etihad Airways: New Panasonic partnership to tackle jet lag

Etihad Airways

Etihad Airways has announced its new joint venture with Panasonic Avionics Corporation (Panasonic) to develop and trial wellness solutions aimed at enhancing the traveller experience.

Etihad Airways will be the first carrier to trial Panasonic’s new wellness solution, the Jet Lag Adviser, which was developed in collaboration with Detalytics. This new solution will be integrated into the airline’s passenger app.

As jet lag presents a key problem in the tourism industry for many travellers, the Jet Lag Adviser takes a range of passenger inputs including chronotype, circadian rhythms, height, weight, the nature of travel and travel information, such as flight times, routes and zones, and uses its artificial intelligence engine to produce personalised jet lag plans for passengers, with tailored advisories to help them reduce jet lag.

Travel Forward 20

Chief commercial officer, Etihad Aviation Group, Robin Kamark stated: “Etihad is committed to providing choice and a superior experience to our guests, and we are continually looking at new ways to do just that. With the Jet Lag Advisor, we can now leverage artificial intelligence to improve the travel experience. This will be the first of many wellness initiatives we will explore together, and we are excited about our partnership with Panasonic and the possibilities that lie ahead.”

Passengers will receive a combination of generic route-based and personalised ‘jet lag impact scores’, which gives them a summary of how severe jet lag may be on that route in general and their own travel specifically, while the personalised jet lag plan incorporates the pre-flight, flight and post-flight phases, and provides a schedule of different recommendations and tips for specific times in each phase on what to do to reduce jet lag. This includes sleeping, exposure to light, exercise, hydration and the type of food to consume.

Throughout each phase of the travel experience, the Jet Lag Adviser will send reminders with recommended actions to passengers via the app. By following the recommended advisories, the Jet Lag Adviser will help passengers feel more energetic and ready for their activities at their destination.

“Panasonic is continually innovating to digitally transform the passenger experience, and wellness is an integral part of that,” CEO, Panasonic Avionics Corporation, Hideo Nakano said. “Panasonic is continually innovating to digitally transform the passenger experience, and wellness is an integral part of that. We are delighted to be working with Etihad Airways to introduce technology that can help their passengers reduce jet lag, and so enhance their travel experience.”