Etihad Airways has teamed up with Norwegian technology developer, Braathens IT, to create a TravelPass, an innovative travel solution initially aimed at corporate and frequent travellers.
Slated to launch this year, the new TravelPass technology provides a subscription-based travel solution, allowing the carrier to offer its frequent guests complete flexibility and ease with their regular and recurring travel arrangements. Customers can purchase a TravelPass for a set number of trips or a particular travel period instead of purchasing flights one by one.
Subscription-based travel is good news for the aviation industry as it provides customers with the choice between prepaid trips and pay-as-you-fly options, meeting the demands of flexibility, ease of booking and cost-efficient travel management.
Chief commercial officer, Etihad Aviation Group, Robin Kamark commented: “The innovative TravelPass technology offers a revolutionary booking experience for corporate and frequent clients, who will also be enrolled into our award-winning Etihad Guest frequent flyer programme.
“By simplifying the travel process to just a few clicks, our guests have a seamless transaction through a platform that holds all your details in one place, gives you the flexibility to make changes to your bookings without fees and gives you the choice to pay later. We know our corporate clients are time-poor and believe this innovative addition to our digital offering will improve the travel journey for subscribers,” he added.
Etihad Airways’ TravelPass will be available to book via its website on a desktop or mobile, offering customers an enhanced digital experience that saves time by avoiding repetitive tasks involved in managing each booking, leading to improved customer satisfaction.