The Rezidor Hotel Group has welcomed Chema Basterrechea as the executive vice president and chief operating officer.
Prior to his current appointment, Basterrechea served as the chief operating officer of NH Hotel Group. He worked for the NH Hotel Group brand for over 23 years holding many different positions, including chief operating officer; managing director of different business units; senior vice president F&B; director of integration; merger integration officer; and general manager.
In his new role, Basterrechea will take charge of all operational matters including brand standards implementation, operating procedures, review of operating models and organisational efficiency, to improve the company’s profitability and brand awareness.
He will also identify new market segments, as well as help expand the existing customer base of Rezidor and Carlson Rezidor Hotel Group.
Speaking on his appointment, Basterrechea stated: “I am honored to join one of the world’s most ethical hotel companies as its chief operating officer. With the support of our president & CEO, and the Global Steering Committee, I am looking forward to bringing further organisational advantages to the group’s EMEA portfolio, identifying portfolio, people and profitability development opportunities in new markets, and building synergies with our global operations team.”
Basterrechea is a Business Administration and International Finance graduate of London Business School, IESE Business School, University of Wisconsin and University of Oviedo. He is fluent in English, Spanish and Italian. He will be based at Rezidor’s Brussels Corporate Office.