Experience Hub (a subsidiary of Miral and the trade and promotion arm of Yas Island Abu Dhabi) has unveiled its very first virtual roadshow, which has been designed for key markets such as China, India, Europe and GCC.
Highlighting the virtual transformation of the group’s travel trade activities, the roadshow has been organised to allow the destination to adapt to COVID-19 safety measures and keep travel professionals aware of reopening plans. It will see the introduction of a bespoke online training calendar and a series of engagement activities to stimulate collaboration with international partners in preparation for strong and seamless post-pandemic recovery.
General manager, Experience Hub, Liam Findlay declared: “Throughout the pandemic we have ensured that communication with our international trade partners remains a top priority, alongside safety and security precautions, so that we can emerge stronger when the world begins to travel. Our investment in technology has been the cornerstone of this transformation and we are inviting all international travel professionals to engage with these virtual experiences that will be a first of its kind for our industry.
“We look forward to informing our stakeholders of the exciting reopening developments within the destination, supporting their businesses and maintaining a positive outlook for the future,” Findlay concluded.
The virtual roadshow will comprise an agenda of updates and milestones from key members of the destination team, including information on Yas Island’s impressive assets, including Yas Marina Circuit and CLYMB; Ferrari World Abu Dhabi and Warner Bros. World Abu Dhabi; and stellar accommodation options. It will present stakeholders with the opportunity to ask questions relevant to their market and browse translated materials.
Following the roadshow, Experience Hub will roll out a range of virtual initiatives, including an online training reward scheme, plus much more.