Experience Hub to promote Yas Island offering at ITB Asia 2019

Experience Hub

Yas Island Abu Dhabi’s trade and promotion arm, Experience Hub, will be present at ITB Asia in Singapore from October 16-18, 2019.

The company will work to highlight Yas Island as a one-of-a-kind destination for UAE-bound travellers from Asia.

As the destination continues to grow and unveil new attractions, Yas Island has seen a 22 per cent rise in visitation from key Asian markets, with 23 per cent and 21 per cent increases from India and China respectively, compared to last year. In 2018, Yas Island enjoyed the successful opening of Warner Bros. World Abu Dhabi. In the upcoming year, the destination will witness the debut of CLYMB, which will feature the world’s tallest indoor climbing wall and largest indoor skydiving chamber, alongside the opening of the stunning 18,000 capacity Yas Bay Arena. The indoor multi-purpose venue is just one component of Abu Dhabi’s newest leisure, cultural and entertainment offering, with Yas Bay’s ‘The Waterfront’ incorporating two world-class hotels, a beach club, 37 cafes and restaurants, as well as 19 retail outlets.


Equipped with a growing product portfolio and new trade tools, Experience Hub will showcase Yas Island’s award-winning and world class attractions to industry players, while reconnecting with partners at ITB Asia to collaboratively create opportunities that will place the destination as a top of mind holiday experience to be enjoyed by visitors travelling to Abu Dhabi and the greater UAE.

Experience Hub continues to demonstrate its commitment to the Asian market by cultivating a growing network of more than 300 trade partnerships with dedicated teams strategically based out of ten key cities in Southeast and Pacific Asia.
To further nurture these relationships, Experience Hub recently launched destination training and certification programme, ‘Yas Expert.’ The online programme enables travel agents to become in-market destination experts and enhance their own product offering. With more than 2,000 agents registered to date, Yas Expert is currently available to partners in India, as well as GCC and Europe, and will launch in Mandarin Chinese by the end of October.