Fifth Sharjah Hospitality Forum kicks off

Sharjah Commerce and Tourism Development Authority

The fifth Sharjah Hospitality Forum (SHF), organised by the Sharjah Commerce and Tourism Development Authority (SCTDA), commenced yesterday (November 14).

Held at Al Jawaher Reception and Convention Center under the theme ‘Trends of Millennials and Budget Tourism’, the event is in line with the goals set by the Sharjah Tourism Vision 2021, which aims to entice more than 10 million tourists to the emirate by the year 2021.

Understanding and catering to the tourism and travel needs of the millennial traveller has become imperative in effectively expanding the tourism and travel industry and, in light of these developments, the latest edition of the Hospitality Industry Forum brings together all hotel establishments in Sharjah, stakeholders, real estate investors, local government departments and tour operators to discuss and explore ways to make the emirate’s tourism and hospitality sector more appealing to budget globetrotters and millennials.

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“The hosting of the fifth Sharjah Hospitality Forum highlights SCTDA’s keenness to take advantage of market analysis, reports and insights from leading industry experts,” declared chairman, SCTDA, HE Khalid Jasim Al Midfa. “We believe that the integration of these findings in our strategy will add significant momentum to the growth of the emirate’s tourism sector, which contributed more than $2.45 billion to the total GDP of $28 billion, accounting for 8.8 per cent of the total contribution of tourism and travel sector to the GDP.”

By bringing together leading experts and tourism industry professionals, the Sharjah Hospitality Forum will facilitate the exchange of expertise and knowledge to gain insights that will benefit the future of tourism in the region.

Throughout the duration of the forum, a series of panel discussions will cover topics ranging from the impact of millennials and the effect of low-cost airlines on the travel and tourism industry among other subjects.