Firas Rashid has assumed the position of area director of sales and marketing at of Anantara Al Jabal Al Akhdar and Al Baleed Resort Salalah by Anantara in Oman.
In his new position, Rashid will oversee the sales and marketing strategies for the two new Anantara resorts, both of which are scheduled to open mid-2016.
He brings with him 15 years of experience spanning the Middle East and beyond, working in luxury hotels and resorts. He boasts a solid understanding of the Anantara brand and the region, and has an innovative approach to marketing strategies as well as an impressive performance record in sales.
As area director of sales and marketing he is tasked with leading Anantara’s entry into Oman by coordinating all sales and marketing activities as well as positioning the two new hotels as leading luxury destinations.
Regional vice president sales and marketing, Minor Hotels, David Garner enthused on Rashid’s appointment: “We are delighted to have Firas Rashid as part of the team assisting us to launch the new Anantara properties in Oman. Having already worked with several Anantara properties in the past, we are delighted he has chosen to expand with us and join the team on this exciting adventure into Oman. With his deep understanding of our intricate brand ethos, we strongly believe that Firas is the man for the job.”