First and Foremost Travel Connections, a Dubai-based hospitality and travel group company, will be unleashing its new B2B hotel booking system at this year’s Arabian Travel Market.
The new system is the result of a strategic partnership with UK hotel and travel distribution company, Centrium Systems.
Managing director, First and Foremost Travel Connections, Michael Scully commented: “We will market Centrium’s cloud-based software throughout the Middle East, Indian Ocean, South East Asia and Africa. Through its XML gateway, we can provide direct connectivity between hotels and resorts and contracted blue chip tour operators, many of which feature international brands.
“In addition, we can offer real time availability, instant, dynamic rate adjustment, up-to-date inventory control, along with instant reservation and confirmation. The travel industry is a highly fragmented market with an overwhelming number of wholesalers and tour operators, each with their own specifications, policies and procedures. As such, it is Centrium’s simplicity and effectiveness that are the keys to its success,” he added.
The Centrium booking system facilitates a simpler, more cost-effective and time sensitive shortcut to integrate disparate channels, by acting as a single hub or gateway for multiple hotel wholesalers. The gateway, which requires minimal installation, can be connected to any existing booking engine or GDS.
Scully explained that Centrium’s distribution model reaches over 100 tour operators and 6,000 travel agents through more than 100 direct connections interfaces with major tour operators.
With increased visibility and direct connectivity between hotels and tour operators, hotels can offer tour operators an open inventory, granting them access to inventories through their property management system (PMS) to make direct bookings from their allocation or to free-sell through to last available room. At the same time, hotels can make instant rate adjustments, direct to a global market.
“The largest tour operators are already contracted into the Centrium system, so bookings are made directly with them, not via a third party,” Scully concluded.