InterContinental Hotels & Resorts has revealed a stellar list of sights, sounds, tastes, smells and sensations, entitled ‘InterContinental Icons’, that travellers should experience in 2020 to really get to know the city they are visiting.
The first ever InterContinental ICons range from the smell of fresh bagels at a West Village shop in New York and the unique flavours of Karak Chai in Jumeirah Beach, Dubai, to enjoying the sight of contrasting old and new architecture in London.
The list of experiences was determined through an online public vote and then ranked by a panel of global influencers and leading travel experts as the best additions to conventional tourist destinations. The InterContinental ICons will also inspire curated experiences that can be booked at some of the leading InterContinental Hotels & Resorts across the world.
The InterContinental ICons include Paris – with the smell of oven-fresh bread from the boulangeries of Oberkampf; London – with the contrast of old and new architecture on the ever-changing London skyline; New York – with fresh bagels at a West Village bagel shop; Dubai – with tasting the many unique flavours of Karak Chai along Jumeirah Beach Road; Sydney – with the cool breeze on your face as you ride the Manly to Circular Quay ferry; Mexico City – with the smoky flavour of tacos al pastor; and Shanghai – with the sound of old songs played on a vinyl record player.
The campaign was developed based on insight from an independent study by the brand. The research revealed that 59 per cent of locals feel visitors are missing out on the true spirit of a place, while 75 per cent of luxury travellers want to experience cities like a well-informed local.
Senior vice president, global marketing, IHG Luxury Portfolio, Jane Mackie illustrated: “True to the InterContinental brand’s heritage of pioneering luxury travel, we’ve spent the last few months working with leading experts and canvassing public opinion to uncover truly fascinating and meaningful details that showcase the best of global cities around the world. We are excited to reveal the first ever list of InterContinental ICons, as well as curated itineraries to inspire travellers to go deeper.”