flydubai utilises Amadeus’ expertise to develop loyalty programme


Eager to secure customer loyalty, flydubai has selected Amadeus as a technology partner for its loyalty programme, ‘OPEN’.

Amadeus Loyalty Management is an end-to-end airline loyalty solution that has assisted more than 35 airlines to date. The future-proof technology enables carriers to leverage their loyalty programmes to unlock revenues, enhance brand commitment and increase customer loyalty.

With the helping hand of Amadeus’ cutting edge technology, flydubai has developed a loyalty programme with an innovative and flexible approach, which meets the needs of the contemporary traveller.


Speaking of the programme was vice president of ancillary revenue, flydubai, Nahed Al Kheily: “We had clear objectives when we were designing our rewards programme. OPEN, flydubai’s new rewards programme, is simple and straightforward. [It] gives our members the ability to earn points easily, spend points at any time, flexibility on how they pay and can earn points together.”

OPEN keeps things as simple as possible and allows programme members to earn at least one OPEN reward point for every $1 spent (excluding tax and fees). Thus, members can earn reward points with every flight, which can be redeemed for flights on any day, to any destination.

Adding to this, OPEN members may opt to join forces with family and friends to pool points, and the programme also includes a co-branded credit card through a partnership with Dubai Islamic Bank.

Al Kheily further noted: “Based on feedback from our passengers we knew that they wanted to be rewarded for their travel with us and to achieve this we needed the right technology partner. We chose Amadeus as a partner, as we believe that its Loyalty Management suite, with its flexible capabilities lays the technology foundation for us as we seek to improve the customer experience and personalise our offering.”

Meanwhile, vice president, head of airline group, Middle East and Africa, Amadeus, Maher Koubaa declared: “Our technology is designed to help airlines effectively manage and leverage their loyalty programmes, whatever their size or business model. flydubai’s OPEN programme shows true innovation in catering to the needs of the airline’s customers, and its success is the hallmark of what a successful partnership can deliver.”