US-based Fusion, a company that drives the increased performance of core flight and ancillary products for global travelling companies, has been chosen by flynas, Saudi Arabia’s leading low-cost airline, to enhance the airline’s product offering and online sales.
As per the agreement, Fusion will oversee the implementation of a digital merchandising strategy that uses sophisticated segmentation, along with product scoring and real-time decision, to personalise a user’s online experience.
This integration will allow flynas to engage users with more relevant content in the booking path, in order to improve overall customer experience, while simultaneously achieving higher purchase rates.
Chief commercial officer, flynas, Steve Allen spoke of the partnership: “Fusion’s proven experience and attractive commercial model presented a low-risk, high-reward opportunity for us. We look forward to working with them to provide customised product options to our travellers, while elevating our overall customer experience.”
Also thrilled with the collaboration was CEO and president, Fusion, Bob Dufour, who commented: “We couldn’t be more pleased to be selected by flynas. During our engagement, Fusion will deliver a proven and tailored optimisation programme driven by our team of marketing, optimisation and analytics experts that will deliver real-time, relevant product offers, driving customer satisfaction and incremental revenue growth for the airline.”