Focus on Asian and Chinese markets at WTM London 2017

WTM London

 

This year’s World Travel Market London (WTM London) will host two dedicated conference sessions focused on the Asia and China markets on November 6 and 8, 2017.

This year’s edition will hold two themed conference sessions on ‘Responsible Tourism in China’ and ‘Redefining the Travel Experience – A Viewpoint from Asia and China’.

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Each session will feature speakers and panellists discussing the Asian market and China in particular, delving into some of the major trends that are affecting tourism growth – from destination development to digital marketing and personalisation initiatives.

The Asian market is currently witnessing rapid growth, not only in travel and tourism, but across many parts of the economy, while China is emerging as a major destination and source market.

Participants will have the opportunity to meet with leading experts in the field and hear from managing director, Dragon Trail, Roy Graff at the launch of a new channel for deep insight and analysis of the Chinese outbound market.