City Seasons Hotels returned back to base on a positive note following the recently concluded Arabian Travel Market 2016.
The company signed numerous deals throughout the event that exceeded $544,000 in confirmed revenue, with plans in the pipeline to double these sales in the coming months.
Group general manager, City Seasons Hotels, George Demitry enthused: “We have had a very successful show this year. An efficient sales strategy backed up by a strictly organised presence at the stand over four days had turned our team into a very efficient unit which has borne fruit. Moreover our presence for the third consecutive year, in a prime location ensured visibility as well as great exposure.”
During its participation in the show, the hotel group shed light on the opening of its seventh property, which is to be its third in Dubai, at a press conference.
Enthusing on the company’s overall success, Demitry said: “Our increase in Gross Operating Profit (GOP) over the past five years is at an annual average of 12 per cent.
“This is a brilliant result in our industry, taking into account the challenges with traditional feeder markets and business travel. Of course we have weathered difficulties like all industry professionals and we have managed to turn more opportunities to our advantage most of the time. This is due to the unfailing support of the owner Sheikh Ahmed Musallam Bin Ham and the synergy of the team.”
City Seasons Hotels will now be exploring the option of managing third-party properties as dry-hotels inside Dubai, with a larger project in a Mediterranean country in the pipeline. More information will be announced soon.