General manager, Beach Rotana Abu Dhabi, Craig Bruce

Craig Bruce

Craig Bruce has assumed the position of general manager at Beach Rotana Abu Dhabi.

As general manager, Bruce will take charge of the 879-key complex, managing its large operation and maintaining the service and quality the hotel and its 14 restaurants are renowned for.

Prior to his new posting, Bruce worked as the cluster general manager of Yas Island Rotana, Centro Yas Island and Hala Arjaan by Rotana. He has over 20 years of hospitality industry experience.

All Time Aviation

“I’m very excited to take the helm of this iconic property,” Bruce enthused. “Together with its highly motivated and competent team, I’m determined to further drive the success of this landmark.

“The hotel celebrated its 25th anniversary last year, successfully opened Al Shorfa Lounge, a trendy outdoor shisha place, as well as the striking Beach Rotana Residences with 314 apartments. This latest addition makes Beach Rotana unique in terms of size, location and facilities – and ideal for MICE business alongside the traditional leisure market. We are also thrilled that the construction in front of the hotel and Abu Dhabi Mall was finalised as scheduled before Ramadan. We can now welcome our guests for Iftar and Suhoor with a new driveway, in addition to a new direct access from the main road to Finz and our other restaurants,” Bruce concluded.