With a keen eye on the destination’s tourism-related developments, general manager, Hilton Shenzhen Shekou Nanhai, John Burger speaks to Natalie Hami about the property’s plans for the year.
TTG: What segments of the tourism industry will your business be focusing on this year and how? In what ways will you be promoting these?
We will focus on retail and contracted leisure segments this year through system wide and regional promotions, using attractive rates and Hilton Hhonors promotions. There will be support of the promotion by the brand and on-property activation.
TTG: What projects concerning travel and tourism are underway currently in China? How will you be benefiting from these?
The world’s largest travel and leisure company, Carnival Corporation has recently signed a memorandum of understanding (MoU) with China Merchants Group (CMG) to explore the possibility of two joint ventures designed to accelerate the development and growth of the overall cruise industry in China.
The MoU outlines a potential strategic partnership between Carnival Corporation and CMG that includes exploring two possible joint ventures in support of China’s ambitions to grow the cruising industry in China and meet escalating demand for cruises amongst Chinese travellers: a Ship-Owning Joint Venture and Port & Destination Development Joint Venture. In this potential joint venture, CMG and Carnival Corporation would collaborate to develop turnaround and transit ports within and around China beginning with a flagship port currently being developed by CMG called Prince Bay Cruise Terminal in Shekou, which is located in Shenzhen. The partners would work to have cruise ships sail from this flagship port, while also developing other cruise ship destinations across China and Northern Asia.
With this happening just next to us, we would see a growth potential in the leisure market.
TTG: Tell us about your latest, most exciting news.
We are improving our products by providing more F&B varieties and a higher standard of service. Moreover, we have started the Nanhai Wing refurbishment.
For rooms, we are currently running the Double Your Hhonors promotion, which allows guests to choose between two bonus offers – Double Points or Double Miles. This promotion will run till end of May.