General manager, S Hotel Al Barsha, Sameh El Amri

S Hotel Al Barsha

Sameh El Amri has assumed the role of general manager at S Hotel Al Barsha.

El Amri boasts more than 25 years of experience in the hospitality field and has held increasingly complex positions in the hotel industry in the Middle East throughout his career, including countries such as the Kingdom of Saudi Arabia, Kuwait and the UAE. He has worked for high-profile and reputable hotel groups such as Safir, Starwood, Marriott, Accor and IHG.

El Amri will be focusing on devising and implementing optimum strategies to ensure top line and bottom-line profitability, with key emphasis on developing business through new accounts and service excellence to existing clients.

IMEX Frankfurt 2020

On his appointment, El Amri commented: “I’m honoured and happy to join The S Hotel Al Barsha with this exciting role. The S Hotel Al Barsha, as a new player in the hospitality market, is on the right track to establishing itself as one of the Middle East’s fastest growing hotel brands for leisure and business travellers. I look forward to climbing new heights. Together with my team, we warmly welcome guests from across the UAE, the region and the world.”