German National Tourist Board unveils new ‘German.Local.Culture.’ campaign

German National Tourist Board

The German National Tourist Board (GNTB) has unveiled its very latest campaign, entitled ‘German.Local.Culture.’, following its successful participation at this year’s in-person Arabian Travel Market.

During the event, the tourism board witnessed heightened interest from GCC travel representatives. As one of Germany’s top three source markets, which registered more than 1.6 million overnight stays in 2019, the GCC is a key focus for GNTB, who attended ATM with a delegation of six tourism partners.

Director of sales & marketing, GNTO, Yamina Sofo declared: “The relationship between the GCC and Germany remains extremely strong, and with the announcement earlier about changes to quarantine regulations, we are optimistic for a swift traveller recovery from the region. The new campaign, German.Local.Culture., will not only showcase the very best that Germany and our regions have to offer but will further showcase the destination as a must visit.”

2021-06 Hermes Airports

Also commenting on the campaign was chairwoman of the executive board, GNTB, Petra Hedorfer: “The German.Local.Culture. campaign addresses the increased longing of travellers for authenticity and traditions and gives insights into German customs from handicrafts to local and regionally typical dishes.”

The innovative campaign will work to inspire travellers to journey off the beaten track when exploring Germany this summer to discover the special flair of German cities. Visitors are encouraged to experience the country’s traditional professions and the people who are redefining their centuries-old craft, as well as its green oasis in nature. Known for its outdoor spaces and sustainability, Germany is additionally putting the spotlight on regional culinary delicacies through the German.Local.Culture. campaign.

Potential vacationers can find travel information on four different subject areas: Craft (German customs and traditional craftsmanship), Taste (handmade enjoyment and regional cuisine), Flair (centuries-old culture) and Green (pure nature and green sustainability). The campaign-related microsite serves as a central inspiration and information hub.