Eager to promote Germany to the Kuwait market, the German National Tourist Office (GNTO) successfully concluded a brand activation event at Souk Safar, located at The Avenues malls in Kuwait, in collaboration with Lufthansa and Munich Airport.
The promotional event, which ran for two days, featured a number of activities and entertainment to capture the attention of families and children.
Guests were treated to music by a traditional Bavarian band in ‘Lederhosen’ outfits, as well as delicious German pretzels, which were handed out by promotional staff in typical Bavarian ‘Dirndl’ dresses.
Lufthansa and Munich Airport further enticed the audience with competitions and tempting offers.
The event, which worked to promote Germany as a year-round holiday destination, shed light on the country’s deep-rooted traditions, as well as its high-tech modernity. Travellers to the destination can make the most of vibrant cities, fantastic shopping facilities, unspoiled natural landscapes and historic sightseeing attractions when visiting.
Inaugurating the promotional event was the German Ambassador to Kuwait, HE Karlfried Bergner. During his speech, he said: “Germany is one of the preferred European destinations for Kuwaiti travellers and we are proud to have established such strong tourism and trade links between our two countries. Germany is a fantastic place not just to visit, but also to study, to seek medical treatment and do business, and we look forward to welcoming more Kuwaitis to our wonderful country.”
Also commenting was director – Gulf Countries, GNTO, Sigrid de Mazieres: “Kuwait is one of Germany’s key source markets within the GCC and travellers can enjoy great travel connections from Kuwait to our country. We are thrilled to raise awareness on what Germany has to offer together with our valued partners, and hope to be able to inspire travellers to experience our beautiful country during the upcoming spring season.”
The GCC represents one of Germany’s top 15 source markets and the third largest non-European source market after China and USA.