Germany, Switzerland, Austria and France to host GCC networking event


The European national tourist boards of Germany, Switzerland, Austria and France have joined forces to host an exclusive networking event in Dubai, reinstating the countries’ commitment to the GCC region.

In a combined effort, Atout France’s travel trade workshop ‘Marhaba’ will kick off its two-day event on April 24, while the national tourist boards of Germany, Switzerland and Austria will take over on April 26 and host the ‘Heart of Europe Travel Summit’ at the Sofitel, The Palm, Dubai.

More than 40 tourism suppliers from France and 80 from Germany, Switzerland and Austria – ranging from local tourist boards, hotels, destination management companies, airports, shopping facilities, transport companies as well as medical clinics – aim to develop the knowledge on the destinations and provide travel trade from the GCC with the opportunity to source products to enhance their holiday offerings for the summer season and beyond. The four tourism boards expect the attendance of over 100 buyers from the GCC region.


Director – Gulf region, German National Tourist Office, Sigrid de Mazieres spoke on the upcoming event: “We are excited to collaborate with our European neighbouring countries, and to facilitate business relations between our touristic partners and the local travel trade through this new innovative platform.”

The travel trade workshops will include pre-scheduled B2B appointments, cutting-edge presentations and extensive social programmes to experience the destinations’ hospitality and networking opportunities with participating decision makers.

“Switzerland Tourism is happy to welcome the most successful GCC tour operators and travel agents on the Heart of Europe Travel Summit,” enthused director – GCC, Switzerland Tourism, Matthias Albrecht. “The Summit is a fantastic opportunity to showcase the beauty of Switzerland and its neighbors to the GCC travel and trade. The event enables dedicated buyers and suppliers to meet in a very convenient way and nice setting in Sofitel the Palm, Dubai and its straightforward approach will guarantee a great return on investment.”