Leading travel agency in Bahrain, Global Travel and Tours, has signed an exclusive multi-year agreement with Sabre Corporation to continue the use of its innovative technology and platform to manage travel.
Under the extended agreement, Global Travel and Tours will continue to access Sabre’s portfolio of innovative technology and its intelligent platform, Sabre Red 360, allowing it to harness more data, content and flexibility to differentiate its offering, compete more effectively and grow faster in the region.
On the development, CEO, Global Travel and Tours, Suhaib Kidwai said: “We are delighted to renew our long-standing partnership with Sabre to support our plans to enter the online space. We have enjoyed a very successful long-standing partnership with Sabre and now it’s time to extend this privilege to use their global expertise to establish our online presence in the region. “We are sure Sabre is the right partner to lead us through this transition and trust that it has the technology, expertise and the right team to make this happen,” he concluded.
Online travel is growing significantly in the Middle East, driven by high adoption for consumer technologies and high expectations from the travel players. Studies indicate that online travel bookings represent approximately 32 percent of the overall ME travel market and this is projected to reach 40 percent by 2021.
“As a key customer for Sabre for more than a decade, we’re thrilled to continue to support the future growth and plans of Global Travel,” vice president, Sabre Travel Network Middle East, Abdul Razzaq-Iyer declared. “We are constantly evolving our technology, enabling us to offer agencies faster innovation and more flexible solutions infused with data-driven insights. We stand ready to help Global Travel achieve its mission to enter the online travel space and solve travel challenges.”
Global Travel and Tours will continue to enjoy access to Sabre’s GDS of more than 420 airlines, 750,000 hotel properties and hundreds of tour operators, rail, car and cruise providers, giving it the opportunity to sell personalised travel packages from suppliers all over the world.