Dubai-based Golden Sands Hotel Apartments saw notable interest from its recent tourism roadshow in Delhi, India.
Over 400 trade professionals, consisting of key travel and tour operators, wedding planners and upmarket leisure operators from the city attended the roadshow organised by the Dubai Department of Tourism and Commerce Marketing (DTCM).
As a result, Golden Sands Hotel Apartments has formed new partnerships after meetings with a number of travel agents and tour operators from various cities of India, who were at the show to learn about the property.
Earlier in the year, the hotel’s team participated in DTCM’s roadshow in the cities of Kolkata, Pune, Ahmedabad and Mumbai, meeting with potential partners and buyers.
Approximately 30 per cent of the hotel’s guests were from India, travelling to Dubai to visit friends and families, attend business functions and experience the destination.
“The roadshow opened up new opportunities to tap agents who are not familiar with Golden Sands Hotel Apartments,” general manager, Golden Sands Hotel Apartments, Mohammed Khoori shared. “It was the ideal platform to interact with a significantly higher number of travel agents and tour operators that market a new segment of travellers from India.”
Khoori further stressed that the main market segments that the hotel is focusing on in India this year are the group and family travellers, who will be heading to the emirate for the New Year and Dubai Shopping Festival (DSF) 2019.
He concluded: “Our main focus during the expansion and consolidation of ties with the new travel segment was to reach out to a larger audience and gain a higher market share.”
The Indian market ranks as the top source market for Dubai, followed by Saudi Arabia and the UK. Recent reports from DTCM indicated that arrivals from India in the first six months of 2018 reached more than 1 million, up by three per cent on the same period in 2017.