Aiming to promote the destination on a global scale, Greek National Tourism Organisation (GNTO) has revealed a host of projects underway.
GNTO revealed that its China office is currently in the process of filming a 12-episode documentary series for television broadcast. The series will be shown on Chinese Central Televsion (CCTV) and on satellite networks – notably Lianing TV.
The show, titled The Radiance of the Aegean, is pioneering for China as it will feature a panoramic and comprehensive presentation of the historical roots of ancient Greek civilisation. The huge benefit of such a campaign is that it opens the destination up to the fruitful Chinese market.
In order to make filming possible, a 70-member crew will visit Athens, Thessaloniki, Nafplio, Olympia, Delphi, Pella, Mykonos, Santorini and Crete, amongst other destinations.
Meanwhile, additional promotional work is being organised throughout the month by GNTO in the form of familiarisation trips (FAM trips) and press trips for tour operators and international media, to target traditional and emerging markets.
From May 12-14, the GNTO Scandinavia office organised a FAM trip to Crete for delegates with the Estonian tour operator Teztour and other major travel companies. The aim of the trip was to showcase the island as a luxury travel destination.
From May 11-15, in cooperation with Czech Republic’s largest tour operator, CK Fischer, a FAM trip for five Czech journalists was organised to the island of Kos and Athens.
Finally, from May 9-16, GNTO France arranged a press trip with the Portuguese magazine, Volta au Mundo. The press team visited Athens, Santorini and Milo.