Greek tourism industry expected to prosper


A strong believer in Greece’s potential, Secretary-General, UNWTO, Taleb Rifai expressed confidence in the country’s tourism sector, forecasting its continued growth.

Throughout 2015, international tourist arrivals to Greece jumped by seven per cent, reaching a total of 23.6 million. Exports generation by the tourism sector increased by six per cent to $15.9 billion.

On the side-lines of the recently concluded ITB Berlin, Rifai met with Greece’s Minister of Tourism, Elena Kountoura to discuss and investigate tourism in Europe and Greece.

Travel Forward 20

Rifai remarked: “We have no doubt that Greece will maintain a powerful image worldwide as a major tourism destination and that the country will consolidate its growth in 2016, as shown by booking trends.”

Meanwhile, Kountoura noted: “The Aegean islands are already showing a positive trend in bookings and are ready to welcome an increased number of tourists for the current season.”

In order to stimulate tourism numbers, Greece has been working on diversifying its touristic portfolio, developing new destinations and introducing new high-end accommodation and services.

Kountoura added: “Meeting with leading tour operators at ITB, we have received very positive feedback from the German travel market, which has confirmed the increased demand in bookings for Greece.”