Gulf Air adopts Sabre’s branded fares technology

Sabre Corporation

Sabre Corporation recently announced that Gulf Air has started using its branded fares technology.

The innovative technology includes enhanced merchandising capabilities that allow travel agents using the Sabre global distribution system (GDS) to access the full breadth of airlines’ branded fares.

Now, agents can seamlessly view, compare and sell the Bahrain-based carrier’s ‘Boutique’ fare family across the network, offering customers greater choice and personalisation at a better value.

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Vice president – EMEA, Sabre Travel Solutions, Dino Gelmetti commented on the development: “With Sabre’s branded fares, airlines can go beyond the basic fare rules. They can package additional benefits and features, such as additional air miles, seat selection, checked baggage and other services, with the goal of providing their customers better flexibility and greater value. The ability to cater to and personalise these demands will enhance travellers’ experiences and drive revenue for airlines.”

Gulf Air has introduced a new price concept for all destinations that travel agents can book through Sabre’s GDS. With three economy class and two Falcon Gold class fare options, customers will be able to enjoy more choice when booking their flights. By marketing its ‘Boutique’ fares through Sabre, Gulf Air will be giving its customers more control over their travel experiences, paying for the services that best meet their needs.

Chief commercial officer, Gulf Air, Vincent Costa explained: “We recognise that many travellers today consider the overall value of a ticket rather than just the price alone, and this means different things to different people. While we continue to offer increased benefits across our fares, we also need to be able to cater to specific traveller demands. With Sabre, we can ensure that each traveller receives the best experience from flying with us by showcasing the full range of our fares.”

Sabre’s technology solutions are used by 225 airlines around the world, including most of the world’s largest carriers.