Gulf Air celebrates first successful year of new brand

Gulf Air

Gulf Air has marked the one-year anniversary of its new brand campaign.

Introduced at the Formula 1 Gulf Air Bahrain Grand Prix 2018, travellers witnessed the new look and feel of the airline and saw the complete change of the brand during the weekend race.

The launch ran in concurrence with the Kingdom’s largest motorsport event to maximise the exposure of its new logo, cabin crew uniforms and aircraft livery.

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CEO, Gulf Air, Krešimir Kučko stated: “Gulf Air today celebrates one year of successfully launching its new brand identity. We have received considerable positive feedback since the launch, which projects a fresh, clean and simple look that can be easily remembered and identified.

“Our new livery not only reads easier but also reflects a vision at the cutting edge of innovation, modernity and progress. We have always wanted to keep the iconic falcon in our logo and retain the gold colour, which represents the luxury and warmth of the Kingdom. The falcon, its bill and feathers inspire many aspects of the font design and cabin definition, adding more pride to our iconic logo,” he added.