Gulf Air recently unveiled its business plans for 2019 to internal and external stakeholders during its commercial conference in Manama, Bahrain.
Held at the Wyndham Grand Hotel in Bahrain Bay, the conference was attended by the airline’s chairman, executive management and station managers from the airline’s network, Bahrain Tourism and Exhibitions Authority (BTEA), Bahrain Airport Company and Gulf Air Group.
The highlight of the event was the announcement of the airline’s new boutique business model concept, which will reinforce its focus on product and customer experience, in line with Gulf Air’s five-year strategy to become a customer airline of choice.
Gulf Air will differentiate itself as a boutique airline that is different and unique in the way it operates to the bigger airlines that are more volume driven. This approach will give the airline a competitive advantage that will translate in its new fleet, new Falcon Gold class offering, new exclusive products, new destinations for 2019 and its presence in the new terminal at Bahrain International Airport – due to open towards the end of the year.
“This is an even more exciting year for Gulf Air as we continue our efforts and plans to portray the airline as a solid national asset that serves the Kingdom of Bahrain and yet caters to an international audience,” declared chairman and board of directors, Gulf Air, Zayed R. Alzayani. “We announced our boutique concept, which will see the airline adapt a new business model to shine amongst the competitors in our own unique way. Working hand in hand with Gulf Air Group, BTEA and BAC with the launch of the new terminal, will allow the new Gulf Air to represent Bahrain to the world and open more bridges to and from the island.”
In 2018, Gulf Air rolled out its new five-year strategy, which began with the delivery of five Boeing 787-9 Dreamliner’s and one Airbus 320neo, as well as the opening of six new destinations: Alexandria and Sharm El Sheikh, Egypt; Baku, Azerbaijan; Casablanca, Morocco; and Bangalore and Calicut, India.
The carrier deployed its latest state-of-the-art Dreamliners to London Heathrow, Casablanca, Bangkok and recently to Manila. Its new livery and brand identity were also launched in 2018 at the Gulf Air Bahrain Grand Prix, comprising an all new logo, colour pallets, uniforms, cabin definition and refreshed look and feel.
Finally, Gulf Air concluded 2018 with two exciting projects: the launch of a mobile app and the launch of ‘The Bahrain Stopover’, which allows passengers to stop and spend a number of nights on the island while transiting in Bahrain before continuing to their final destination.
With the new business model concept, Gulf Air aims to grow strategically in size and will expand to more boutique destinations in 2019, as well as continue its fleet modernisation programme.