Bahrain’s Gulf Air has shed light on a new pricing concept of its air fares in order to simplify things for its customers and make it easier for passengers to understand what each price bracket includes.
The new ‘Boutique Fares’ come in three branded options for economy class and two branded options for Falcon Gold class. Passengers can now opt for the most suitable fare option depending on their travel needs and desired services.
With ‘Light’, ‘Smart’ and ‘Flex’ fare options introduced in economy class, and ‘Smart’ and ‘Flex’ introduced for Falcon Gold class, all passengers can conveniently choose any price option which comes with a set of benefits such as luggage, flexibility in changing or cancelling itineraries, earning Falconflyer miles, advanced seat selection, priority boarding and Falcon Gold lounge access.
Complementing this useful development, Gulf Air has also revamped its Internet booking engine and mobile application to accommodate these fare changes. Both now sport a new look and feel, and offer a faster booking process. The two platforms are more streamlined and customers can select flights and seats, and book with a few clicks.
Chief commercial officer, Gulf Air, Vincent Coste remarked on the news: “We’re excited to introduce ‘Boutique Fares’, a refreshed concept of branded fares to our worldwide customer base. This will not only give them the freedom to choose what they exactly need during their trip with us, but it will also allow passengers to have more control in how much they spend when purchasing a ticket from Gulf Air. Now, they can decide what they pay for by choosing the fares that suit them most.”
Coste concluded: “Our new Light, Smart and Flex fares will each have a set of benefits and flexibility for different types of passengers. From businessmen and premium leisure travellers to students and price sensitive tourists, the new branded fares will offer a fair, easy and clear booking experience with us.”