Al Habtoor City Hotel Collection has appointed Haitham Assem as the multi-property director of marketing and communications for The St. Regis Dubai, W Dubai – Al Habtoor City and The Westin Dubai, Al Habtoor City.
He joins the team with more than 15 years of valuable hospitality industry experience, of which 10 were spent in marketing and communications.
Prior to assuming his new challenge, Assem served as the complex director of marketing of The Westin and Le Meridien Bahrain City Centre.
In his new position, he will be in charge of introducing and strengthening the market position of the three hotels, while shedding light on their unique selling points to further stimulate business.
Assem is extremely passionate about marketing, specifically brand building and digital marketing.